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Leroy Merlin

Leroy Merlin transforms
its product recall management with Platana

Discover the testimonial of Christophe Vermeulen (Corporate Quality & CSR Team Leader - Adeo) and Valérie Neuts (Quality Project Manager - Leroy Merlin) on how Adeo, and one of its banners, Leroy Merlin, have transformed the management of their Product Recalls to:‍
‍‍▌Securetheir customers as quickly as possible
▌Be compliant
▌ Relieve their store teams by developing omnichannel recall
▌Take no brand image risk
▌ Achieve significant savings.
On the program for this replay:‍‍
▌Reminder of the regulatory framework: 00 to 15'50
▌The product recall at Leroy Merlin and the different operating procedures proposed: 15'50 to 30'30
▌Presentation of the Platana solution and the experience of customers affected by recalls: 30'30 to 55'05
▌Questions/answers: 55'05

Discover Leroy Merlin's main challenges in managing its product recalls and how they are operated to maximize customer safety, compliance, protection of their brand image and to free up time for store associates by digitizing the recall process as much as possible.

The success KPIs of our collaboration:

Customer return/security rate: x 3 in 5 years
i.e. +70% return rate to date
> 3 hours to launch a product recall campaign (vs. 3 weeks previously)
Call center operator reduced from 7 to 1 to manage post-recall customer requests.

Leroy Merlintalks about us

Adeo logoMobivia
"Patana's Product Recall solution is well suited to our operational constraints: responsiveness, adaptability and exacting standards are the order of the day. The process management tools enable us to manage each situation with the appropriate response. The support and availability of the Platana teams are real assets, confirming to us, campaign after campaign, the soundness of our choice!"
Christophe Vermeulen
Corporate Quality & CSR Team Leader - Adeo
Leroy Merlin
"This integrated solution gives us the ability to comprehensively oversee and manage every aspect of a product recall, precisely meeting our needs as well as those of our customers. It also enables us to optimize and make more reliable the processing of our recall campaigns."
Valerie Neuts
Quality Project Manager - Leroy Merlin

Discover our interoperable solutions

after-sales service

After-sales service

Transform your customers' after-sales support into an omnichannel process, and digitalize your after-sales procedures.
repair

The repair

Easily supervise your repairs, in the workshop or at home, with your teams and/or partners.
product recall

Product recall

Deploy and manage your recall and product withdrawal campaigns with the necessary rigor and efficiency.

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